More and more Accounting Firms are starting to realize the importance of video marketing. While not as popular as other social marketing sites (especially with those who are not overly comfortable in front of the camera), video strengthens the relationships you have with existing customers and it helps prospects get to know you better. Until the Internet, the only way to get your video message to a mass audience was to pay for a TV commercial. Distributing video via your social networks is a powerful way to imprint your images into the memory of your customers and prospects. Social video as a marketing tool is gaining huge momentum. Now you can create your own "commercial" for your Accounting Firm and post it on the internet, no need to buy expensive TV air time.
Email marketing is not sending out Phone Number List masses of SPAM e-mails randomly to people who do not know you or your business, and we do not recommend or condone that practice. A recent CCH survey showed that 36% of clients are thinking of leaving their existing accounting firms. We are all aware that it is much easier to retain old clients than to find and cultivate a good relationship with new ones. Use e-mail marketing to stay in touch and to build stronger relationships with your existing clients. Don't just use email to send offers and valuable information that's customized to their needs. Show them that you care and that they are more than just clients for you. Your firm can send emails to extend a birthday or anniversary greeting, special or seasonal wishes from your staff. You might just convince the 36% considering another company to stay with your Accounting Firm.
The success of your Accounting Firm's social media marketing is dependent on a combination of strategies that is aimed at driving traffic to the corporate website. A sound marketing plan which incorporates the use of Social Media will help you establish credibility for your firm online, help you retain old clients and convert traffic into new sales and new clients. if you're ingenious and knowledgeable, to reach out to as well as sway a wide customer base. Locate men and women, write on their walls, create events that will post to their walls,